Doing a Demo and Your Brand

RockStar Daughter is going to be doing a demo this fall. Just getting started, and I'm trying to help her figure out what her brand or story is...

Found this link to an interesting article about KISS branding. (However, read the comments to this post, they are good.)

Now, one thing we know, a KISS-like image is not for her, and, of course, I prefer wholesome and won't tolerate sleeze ala Paris Hilton (besides RockStar Daughter couldn't pull that off anyhow) -- but is there room in rock for "vulnerable "nice" teenage girl who feels things intensely and sings about sorrow and joy?"

She wrote two killer songs this summer that really exposed the pain she had been feeling for quitting her old band. None of them have heard it yet. I guess she is living the quote from the Brandbuilder blog:

Nothing kills authenticity faster than fear. Fear of looking bad. Fear of failure. Fear of embarrassment. Fear of rejection. Fear of making your mark - which is what a brand does, by the way. It isn't just a logo on the door. It's a flag you firmly plant atop every hill you concquer.

Comments

[olivier blanchard]

Thanks for the mention.

My words always look so much better on someone else's page for some reason. :)